In that time, I was introduced to bar none the best cola/soda I've ever had. It's impossible to find anywhere in the states, and from what I've found the only place to order it from is NZ, which is incredibly expensive and a bummer. If you ever stumble across this, do not make the mistake of passing it up. It used to be available in the states
However, Seven Crown was acquired specifically by Diageo. Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale , cola or lemon-lime soda . [1] The cocktail made by mixing Seagram's Seven with 7 Up (a brand of lemon-lime soda) is known as a " Seven and Seven ". Others say Royal Crown has been used as a laboratory by its much larger competitors, particularly the Coca-Cola Company and Pepsico Inc., which have leaped into the market soon after Royal Crown's Long story short, after some other name changes — Nehi Corporation, and Royal Crown Cola company again — the company changed hands a few times through the involvement of Cadbury Schweppes and 66xM.